After years in the business, Julia Dawson wanted to start her own firm. A creative talent, she had a million ideas. She hired me to help clarify her brand, define the firm’s services, and design and build a site that would complement her established brand mark. Built into the site is the capability to expand to custom merch and eCommerce when ready. Much of the project was also talking through and researching the functionality and logistics of on-demand printing and custom product creation.