UVA’s SCPS needed a complete overhaul of its site design, content organization and User Experience in order to boost new student enrollment.

I oversaw the reorganization of the site content (course offerings, available degrees, faculty information, student resources, registration information) and redesigned the site as a standalone entity while still adhering to UVA’s Brand Guidelines. I was able to incorporate multiple CTAs while maintaining a clean design and seamless User Experience.

• Web Design
• Content Reorganization
• Streamline Brand