Eponymous was a luxury handbag line that consisted of two main base bags with interchangeable panels. One of the challenges of this project was how to represent the functionality of the panels as well as the myriad bag/panel combinations.

I designed and built the Shopify site which incorporated animated graphics showing each bag with each panel in a dynamic and fun way, and worked with our illustrator to create an elegant drawing showing how the panels attach to the bags. I also designed and laid out the print catalogs and magazine ads, consulted on photo shoot styling and handled the post-production image work and beauty shot creation. Concurrent with this was the creation of custom Mailchimp templates and segmented lists for their trunk show announcements.

• Shopify
• Web Design
• Print Design
• Mailchimp