Marina Purcell was launching Aloha Marina, a new resort brand inspired by vintage Hawaiian textiles, and needed an eCommerce site, Print Materials and a comprehensive Social Media and Email Marketing plan.

I began with mood boards to present a look and feel that was modern and edgy while still paying homage to the vintage textiles that inspired her brand. I worked with an illustrator to develop playful, yet sophisticated drawings that would be used in the Shopify site, catalogs and social media campaigns. The site used a combination of product imagery, lifestyle shots and close-ups of her custom textile designs to convey the sophistication and joy that the brand embodies.

• Web Design
• Shopify Development
• Print Design
• Email Marketing