YCA had rebranded and now needed to incorporate the new brand mark into its Web and Print materials. The new logo had multiple colors which, if not expressed carefully could lack sophistication. My solution to this was to bring in dramatic black and white photography and alternate between black and white sections on the web site while also incorporating the shapes and colors from the logo. I oversaw the reorganization of an incredible amount of content and developed a separate eCommerce site for ticket sales and concert promotion.
- Web Design
- Content Reorganization